The year 1971 saw the start of a new company and a new brand… ‘Adina, The Watchmakers Watch.’

Thus the beginning a new era in the Australian watch industry. A watch completely designed and hand finished in Australia to satisfy the specific needs of the Australian market.

An undertaking of this magnitude was not taken lightly by the founder and current managing director Robert ‘Bob’ Menzies. Bob, a watchmaker by trade, was not daunted by the idea of taking on the world’s big brands.

To achieve this dream, the highest quality components were sourced the world over and combined with innovative styles and Australian practicalities.

As a result of perseverence and the desire to produce a truly great watch the brand ADINA enjoys an enviable reputation Australia wide where many enjoy what ADINA has to offer.